Naming your LLC is one of the first and most critical steps when starting a business in New York. The name you choose must meet state-specific legal requirements and also align with your brand’s identity. Getting it right from the start saves time, avoids legal trouble, and sets the tone for your business’s success.
Why Naming Your New York LLC Matters
Your LLC’s name is more than just a label — it’s your public identity. A strong name builds trust, attracts clients, and helps you stand out in the competitive New York market. But to use that name legally, it must meet the state’s criteria for approval and registration.
Legal Requirements for LLC Names in New York
Before you get attached to a name, make sure it follows these legal rules in New York:
1. Include “LLC” or equivalent
The business name must contain “Limited Liability Company,” “LLC,” or “L.L.C.” to indicate the legal structure of your business.
2. Be distinguishable from other registered entities
Your LLC name must be unique from any other business currently registered in New York. Use the state’s business entity search tool to confirm availability:
Search business name availability in New York
3. Avoid prohibited or restricted words
Certain terms such as “bank,” “education,” “insurance,” or “finance” are restricted and require additional approval. Your name must not imply affiliation with a government agency or mislead the public.
4. Must not include inappropriate language or imply illegal activity
New York law prohibits names that are obscene or misleading in any way.
Tips for Naming Your LLC in New York
Choose a name aligned with your brand
Make sure the name conveys what your business offers and appeals to your target audience.
Keep it short, simple, and easy to spell
Names that are easy to pronounce and remember work best for customer recognition and branding.
Check domain name availability
Secure a matching website domain before committing to your LLC name to ensure a consistent online presence.
Review social media handles
Make sure your business name is available on platforms like Instagram, Facebook, and LinkedIn to protect your brand identity.
What to Do If Your Desired Name Is Taken
Try variations of your preferred name by adding descriptive words, abbreviations, or your location (e.g., “Brooklyn Tech Consulting LLC” instead of “Tech Consulting LLC”).
Reserving an LLC Name in New York
If you want to secure a name before filing your LLC formation documents, you can file an Application for Reservation of Name. This reserves the name for 60 days and costs $20.
More about name reservation in NY
Registering Your Name When You Form Your LLC
Once you’ve chosen a compliant and available name, include it in your Articles of Organization when filing your LLC with the New York Department of State. This will officially register the name under your LLC.
Common Mistakes to Avoid
- Failing to check name availability before filing
- Ignoring domain name conflicts
- Using restricted words without proper approval
- Choosing names that are too similar to competitors
- Selecting a name that limits your business’s potential to grow or pivot
FAQs About LLC Naming in New York
Q: Can I use a name that’s already taken by a company in another state?
A: Yes, as long as it’s not already registered in New York. However, for branding purposes, unique names are still better.
Q: Can I change my LLC’s name later?
A: Yes. You’ll need to file a Certificate of Amendment with the Department of State and update licenses, accounts, and contracts.
Q: Can I use my personal name in my LLC?
A: Yes, if it follows all naming rules and is available.
Final Thoughts
Naming your LLC in New York requires a balance of creativity, branding, and compliance. Make sure to follow the state’s legal guidelines and use official tools to avoid registration issues. A well-chosen name not only meets regulatory standards but also sets your business up for lasting success.