Choosing the right name for your Limited Liability Company (LLC) is one of the first — and most crucial — steps when starting a business in the United States. But how do you know if the LLC name you want is available? In this guide, we’ll show you how to search for available LLC names, what makes a great business name, and the legal rules you need to follow.
Why Your LLC Name Matters
Your LLC name isn’t just a label — it’s your brand’s first impression. A strong name helps:
- Establish trust and professionalism
- Communicate what your business does
- Set you apart from competitors
- Make it easier for customers to find you online
That’s why choosing the right name and checking its availability early is essential.
How to Check If an LLC Name Is Available
1. Use Your State’s Business Entity Search Tool
Each U.S. state has an online database where you can search existing business names. Simply go to your state’s Secretary of State website, enter your desired name, and see if it’s already in use.
For example:
Tip: Names must be unique in each state, so you’ll need to do a separate search for each state where you want to register.
2. Check Trademark Availability
Even if a business name is available in your state, it might be trademarked federally. Use the U.S. Patent and Trademark Office (USPTO) Search Tool to ensure your name doesn’t violate an existing trademark.
3. Check Domain and Social Media Availability
Make sure your desired name is available as a domain (like .com) and on platforms like Instagram, Facebook, or LinkedIn. Consistency across online channels builds brand recognition.
Legal Rules for LLC Names
When choosing a name, keep these legal guidelines in mind:
- Include an LLC Designator: Most states require “LLC,” “L.L.C.,” or “Limited Liability Company” at the end of your name.
- Avoid Restricted Words: Terms like “Bank,” “Attorney,” or “University” often require special licenses or approval.
- Avoid Deceptive Language: Your name should not imply services your company doesn’t provide.
Check your state’s business naming rules before finalizing your name.
How to Reserve an LLC Name (Optional)
Some states allow you to reserve your LLC name for a period (usually 30 to 120 days). This gives you time to prepare your paperwork without losing the name to someone else.
To do this:
- Visit your state’s Secretary of State website
- File a name reservation form
- Pay a small fee (typically $10–$50)
Example: Texas Name Reservation Instructions
Tips for Choosing the Right LLC Name
- Make It Memorable: Simple, short names are easier to recall and type.
- Keep It Descriptive: Choose a name that hints at what your business does.
- Think Long-Term: Avoid trendy words that may not age well.
- Get Feedback: Test your name with friends, family, or potential customers.
Final Thoughts
Searching for available LLC names is a critical early step in launching your business. A great name sets the tone for your brand, while ensuring legal compliance protects your business from future disputes.
By checking availability through your state’s business database, the USPTO, and domain registrars, you’ll be able to choose a name that’s both powerful and legally safe.